Arts and the Power of Story

Sabeena is an award-winning festival programmer, curator, writer, and cultural leader with over a decade of experience delivering pioneering events across the UK and internationally. As Head of Projects and Programmes at WOW, she develops and curates world-class festivals and participatory programmes, working with global partners to platform diverse voices and urgent ideas.

A co-founder of the award-winning Primadonna Festival and Prize, Sabeena is passionate about equity in the arts and championing working-class creativity, drawing deeply from her own background and lived experience. Alongside her programming work, she is the editor of Cut From the Same Cloth? and the author of Talking About Islamophobia. A mum of four, Sabeena balances creativity, care and community within her work.

Colette is CEO at WOW – Women of the World and a creative producer, with an established history and over 25 years experience of leading SME organisations and teams in the UK. Previously she was Artistic Director and CEO of Metal (2002-2021) and Managing Director at the Royal Society of British Sculptors (1998-2022). Her work has always been purpose-driven, creating arts programmes that are underpinned by social change, community participation and nurturing talent within people of all ages.

She is a passionate advocate for the transformational power of the arts to create change – for both people and places – and equally passionate that access to culture should be available to everyone. All her work to date has been to find ways to advocate for, develop and deliver this.

Jude Kelly CBE is one of the UK’s most powerful cultural leaders. She is an award-winning creative, a business leader and mentor, and a celebrated global champion of equality, with a particular focus on intersectional gender equity. In 2018, she founded The WOW Foundation as a force for change. WOW – Women of the World began as a festival created at London’s Southbank Centre in 2010 where Jude was artistic director for 12 years. Now an independent charity, WOW has seeded a global movement with activity in 45 locations across six continents and reached 5 million people.

She has received many awards and accolades, including BBC’s Most Powerful Women in the Arts. She is an inaugural member of Connected Women Leaders, sits on the Global Advisory Board of Pathfinders Presidents Council and the Advisory Board of Julia Gillard’s Global Institute for Women Leaders. Her TED Talk ‘Why women should tell the stories of humanity’ has had over 1m views. She has given keynote talks to business, governments and global leaders, including at UNESCO, COP 22, CHOGM 2022 and at the 2024 World Economic Forum in Davos.