Alex is co-founder of The Dad Shift, a grassroots, dad-led campaign for active fatherhood in the UK. The UK has the worst paternity leave in Europe, and The Dad Shift was launched in September 2024 with a mission to change that. To date, the campaign has mobilised tens of thousands of members of the public and sent paternity leave racing up the media and political agenda. The UK Government is now reviewing parental leave in 2026, creating a once in a generation opportunity to win longer, better paid paternity leave.

Before co-founding The Dad Shift, Alex spent his career working on digital campaigns with charities and the UK Labour Party. As co-founder and CEO of Forward Action, a digital campaigning agency for progressive causes, Alex worked on issues including domestic abuse, assisted dying and climate change. He also launched the “Campaigns By You” platform at online campaigning organisation 38 Degrees, which gives thousands of people the technology to run their own campaigns every year.